With less than 10 percent of Facebook posts, and possibly less tweets, ever viewed, text messages have an open rate estimated at 98 percent and 90 percent texts are read within 3 minutes of being received. With numbers like that, it’s hard not to wonder what kind of potential SMS campaigns could see in the hip-hop industry.
Thursday, November 6, 2014
My body was sapped of every ounce of energy. We had just finished climbing a steep thousand foot icy wall. I was standing at about 24,000 feet, the highest I had ever been in my life. The air was thin, requiring superhuman effort for each step.
Monday, November 3, 2014
Politicians can strengthen their power to reach voters by adding social media and texting to their marketing and campaigning mix, according to a new study.
Thursday, October 30, 2014
There are numerous topics to consider in the 2014 midterm elections – the Middle East, the economy, job rates, and Ebola – not to mention the predicted low turnout for the elections themselves. Immigration is another major issue, but, in this election, it is one topic that is not getting much attention.
Tuesday, October 28, 2014
A company that deems itself “the Coca-Cola of telephony” might seem a gargantuan entity. The title might evoke a monopolistic corporation, its stern high-rises overlooking all of the world’s metropolises. However, Santa Monica-based CallFire claims to resemble the beverage powerhouse in a more subtle way.
Tuesday, October 28, 2014
CallFire, Inc., a company that provides a cloud-based text and voice platform, recently announced that it had registered itself as a Competitive Local Exchange Carrier (CLEC) with the federal government. As a result, the company will now be able to provide telephony to customers nationwide.
Tuesday, October 21, 2014
Minnesota Republicans have a get-out-the-vote effort aimed at combating the Democrats’ field office edge.
Monday, October 20, 2014
Cloud-based software provider CallFire has formally registered as a CLEC, a move that it says will enable it to provide nationwide telephony services to its customers.
Friday, October 17, 2014
Santa Monica-based voice and texting API developer CallFire said this that it has just hit two billion messages send via its platform, and decided to donate $10,000 in credits on its service to a nonprofit to celebrate the milestone.
Thursday, October 16, 2014
CallFire has made a donation in Flywheel’s honor to fitkidsAmerica, a non-profit that strives to fight childhood obesity through after-school programs and camps. The donation will be in the form of 200,000 CallFire credits -- the equivalent of a $10,000 in-kind donation – to enable fitkidsAmerica to further leverage the CallFire platform to increase awareness and raise funds to support the organization and its mission, free of charge.